If i ask to
you what think in your mind if I say about quality? In real world most people
will be answer quality is,
How reliable is it? Quality is something that can make me wouldn’t wear
something. I think an answer from this question is true, but I will give most clearly
definition about quality, Quality is simply meeting the customer requirements,
and this has been expressed in many ways by other authors. Juran in an early
doyen of quality management define as Fitness for purpose or use.
The critical point of view from quality is not restrictive to
the functional characteristics of product or service. Quality for most people
give a explanation that some of the products they purchase is more associated
with satisfaction in ownership than
some functional property. By consistently
meeting custoer requirements, we (developer) can move to a different plan
of satisfaction – delighting the
customer. A development is must be do by developer cause to make a customer
loyality, an this an important variable in an organization’s succes.
Research show that focus on customer loyality can provide
several commercial advantages:
· Customer cost less to retain than
acquire
· The longer relationship with the
customer, the higher the profitability
· A loyal customer will commit more spend
to its chosen supplier
· About half of new customer come
through referrals from existing clients (indirectly reducing acquisition
costs).
For example companies like 3M us measure of customer loyalty
to identify customer which are ‘completely satisfied’, would ‘definitely
recommen’, and would ‘definetely repurchase’.
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